Electromyograms As Measures Of Extent And Affectivity Of Information Processing

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Electromyograms as Measures of Extent and Affectivity of

Electromyograms as Measures of Extent and Affectivity of Information Processing JOHN T. CACIOPPO University of Iowa RICHARD E. PETTY University of Missouri Columbia

John T. Cacioppo

ing physiological and social measures in investigating a psychological question. Cacioppo abandoned his plans to pursue a career in law and instead went to graduate school in social psychology at Ohio State University. Cacioppo s mentors at Ohio State included Tony Green-wald, Tim Brock, Bob Cialdini, and John Harvey. Ca-